Role: Creative Director

Tea is the second most consumed drink in the world. Although overshadowed by extensive coffees and poor quality the whole tea drinking experience needed a rethink.

Teas a new independent brand with its flagship in Spitalfields London needed an iconic identity to stand out.

Output: Visual Identity
The Idea

Drinking tea is a unique experience where conversation flourishes and ideas happen.

Inspired by the infusion of tea, the visual language looks to show the beauty, tactility and versatility of tea.

The vibrant and stylish colour palette of Rooibos, Oolong and Matcha are used across signage, cups and menus. The wordmark and use of gold foiling help to communicate the artisanal roots of tea giving a sense of trust & establishment.