Creative Director @Born Bored
Tea is the second most consumed drink in the world. Overshadowed by extensive coffees and poor quality the whole tea drinking experience needed a rethink. Teas a new independent brand with its flagship in Spitalfields London needed an iconic identity to stand out.
Inspired by the infusion of tea, the visual language looks to show the beauty, tactility and versatility of tea. The vibrant and stylish colour palette of Rooibos, Oolong and Matcha are used across signage, cups and menus. The word-mark and use of gold foiling help to communicate the artisanal roots of tea giving a sense of trust & establishment.