Role: Design Director

Honda’s latest campaign Ignition symbolises their daring ambition to do the things others only dream of.

Working alongside Wieden + Kennedy the challenge was to bring this campaign to life in digital.

Output: Experience Design
The Idea

Dare to do the things others only dream of. The experience brought to life Honda’s vast showcase of products allowing the users to immerse themselves in the campaign and supporting content to further reinforce Honda’s ambition.

Inspired by space the interaction language looks to bring nuances of these details in the interface.