Creative Director @Born Bored
Strategy, Product Development and visual brand
The Mýego brand looks to redefine what it means for men to look after themselves and their skin. From inside out.
Mýego creates a range of healthy skin care products for men using natural ingredients that are free from additives. The idea of reversal brings the ingredients found inside to the foreground. These ingredients form the different proportions of the visual language. An earthy colour palette and Individual icons mirrored the key botanicals you would find inside, bringing a transparent crafted feeling to the brand.