Design Director @Digitas Lbi
Lead a team of designers and UX from concept – design
With smart phone buying habits heavily switching to lifestyle benefits rather than tech. Huawei, a global leader in technology in Asia wanted to explore how it could appeal to a discerning western audience and break preconceptions.
Shopping that’s more relevant, meaningful and inspiring. We created an engaging user experience to help visualise the product features in a more human way, creating a strong emotional connection. Rich content and human stories help elevate the brand and the products, inspiring and creating meaningful moments across all screen sizes.