Huawei
Role: Creative Lead
With smart phone buying habits heavily switching to lifestyle benefits rather than tech.
Huawei, a global leader in technology in Asia wanted to explore how it could appeal to a discerning new audience and break preconceptions.
Output: Experience Design
The Idea
Shopping that’s more relevant, meaningful and inspiring
I lead a team or designers and UX from concept – design to create an engaging user experience to help visualize the product features in a compelling way, creating a strong emotional connection. Rich content and human stories help elevate the brand and the products, inspiring and creating meaningful moments across all screen sizes.
