Newfront
Role: Creative Lead
Newfront is an annual event made to inspire, educate and provide insights into the creative industries. Taking place in October, the event is made up of over 20 speakers hosted in east London
For the second year, Newfront asked for the visual identity and promotional materials for the festival.
Output: Art Direction, Environmental Design
The Idea
The internet is not how we used to know it, the lines are blurred, information is twisted and reprinted.
The visual treatment takes inspiration from printed material as a nod to the past when news was trusted. This is applied to the portraits of the internet pioneers who made it great. Digitally painted flowers contrast our stripped back visuals to communicate growth and a new beginning underpinning the main purpose of the event.
