Greenwich Peninsula

Greenwich Peninsula, transforming south London into the destination for modern urban living.

Experience Director @Hingston
Strategy, UX and Visual Design

Greenwich Peninsula has an ambitious goal to transform South London over the next 20 years. The experience needed to help sell over 15,000 new homes wrapped up in 7 distinctive neighbourhoods and create excitement of things to come.

The experience was simplified into four key areas. The vision, property, leisure and culture. This allowed users to find their potential home quicker or discover the thriving culture on the peninsula. Interactions and content reflected the attention to detail and quality found inside each property.  The final result creates a destination that grows with the Peninsula.

Behind the scences

The above was the outcome of many iterations, wireframes and prototypes. Below are some early exploration and prototypes that helped form and validate our ideas.