Design Director @Impero
From the initial idea, art direction and visual design.
The task was to launch Beefeaters new Blood Orange gin to attract new visual first customers.
The new campaign takes inspiration from the sensory overload of London markets. A bold set of geometric patterns were developed from the distinct shapes and typography from London markets. These elements were juxtaposed against each other and displayed using gridded layouts creating a vibrant and energetic brand world and campaign, all referencing the brands London distillery heritage.