Role: Design Director

London markets is a new collection of flavoured gins developed by Beefeater. The task was to create a new visual direction for their Blood Orange launch campaign, that would work across OOH, Social and Digital.

Output: Campaign Identity, Art Direction
Studio: Impero
The Idea

The visual expression takes inspiration from the sensory overload of London markets. A bold set of geometric patterns were developed from the distinct shapes and typography found inside the markets. These elements were juxtaposed against each other and displayed using gridded layouts.