Beefeater
Launching London markets a new flavoured gin from Beefeater.
Role:
Design Director @Impero
From the initial idea, art direction and visual design.
Challenge
The task was to launch Beefeaters new Blood Orange gin to attract new visual first customers.
Output
The new campaign takes inspiration from the sensory overload of London markets. A bold set of geometric patterns were developed from the distinct shapes and typography from London markets. These elements were juxtaposed against each other and displayed using gridded layouts creating a vibrant and energetic brand world and campaign, all referencing the brands London distillery heritage.
