Creative Director @Born Bored
Toota is a new online teaching tool that allows instant learning by connecting GCSE and A-Level students online to tutors at the times they need it most, when they are stuck.
We developed a playful identity, system and product that helped the brand stand out against a typical boring sector and positioned itself as the most efficient way to learn online.
The identity based on typography and illustrations gives a playful spin to the individual path to learning. Full case study coming soon.