Role: Creative Lead

With over 1000 attendees each year, NewFront has fast become one of the world’s most inspirational, educational and insightful conferences for the creative industries.

2016 was a year of the unexpected, where anything could and did happen. NewFront asked for an identity that embraced this turbulent year.

Output: Art Direction, Environmental Design
The Idea

Anything can happen in the Maelstrom. This thought guides the identity and visual language for the event. Fluid shapes, typography and raw imagery continuously morph to represent the ever-changing and evolving state of the industry & world. This was applied to event graphics, Invites and the event microsite.

Ben David Sandhu Brand identity NF