The use of technology has changed the way customers interact and experience brands. Swimming as a category has been left untouched for some time, until now.
Speedo needed a creative brand identity for a new digital category within the business, Connected Swim. One that worked alongside the Masterbrand and also independently.
You’re in the water,
We’re with you
This core thought guides every aspect of the identity. Logo, colour, movement and shape all speak to the power of being in the water, and the benefits it brings to swimmers – both physical and spiritual.
The Sense logo embodies the idea of our swimming intelligence joining you in the water. The two lines moving together reflect swimmer and coach, body and soul, movement and symmetry.