Honda’s latest campaign Ignition symbolises their daring ambition to do the things others only dream of.
Working alongside Wieden + Kennedy the challenge was to bring this campaign to life in digital.
Dare to do the things others only dream of
The experience brought to life Honda’s vast showcase of products allowing the users to immerse themselves into the campaign and supporting content to further reinforce Honda ambition.
Inspired by space the interaction language looks to bring nuances of these details in the interface.